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Creativity for Leaders (London)


Creativity for Leaders event

For its First Year anniversary, Leaders First decided to celebrate with an exclusive event Creativity for Leaders, which took place on the 24th of June 2019 at the Oriental Club, an iconic private members’ club in Central London. The evening was focused on creativity tips and practical advice for leaders, which were shared by a variety of entrepreneurs and business experts from various sectors.

Giovanni Amodeo, Head of Editorial Analytics and Research at Acuris Global

The event opened with the welcome speech of Giovanni Amodeo, Head of Editorial Analytics and Research at Acuris Global and one of Leaders First’s ambassadors, who congratulated and praised the numerous achievements, as well as progress of Leaders First in such a short time frame of 12 months of operations.




He also introduced the moderator of the evening, Angela Antetomaso, TV Anchor and Host, Public Speaker and Moderator.

Angela Antetomaso, TV Anchor and Host, Public Speaker and Moderator

The first speaker of the evening was Massimo De Zordo, Global Marketing Innovation Lead in at Reckitt Benckiser. For him, the definition of creativity lies within the day-by-day process of thinking differently. In his speech, Massimo outlined two of the drivers for creativity: curiosity and unconventional thinking.


Massimo De Zordo, Global Marketing Innovation Lead in at Reckitt Benckiser

He continued by giving concrete

examples of creativity that he has experienced while working in Dubai, in United States, United Kingdom and lastly, China. Thinking differently brought him and his company to a partnership with a famous football club, which was an idea not expected to become a reality at the start. His advice for anyone who is creative is to keep growing, experiment and be curious.


Claire Perry, founder and director at Rocket Consultants

Claire Perry, founder and director at Rocket Consultants, followed Massimo as our second speaker of the evening. Claire defined creativity as the use of imagination and original ideas to create something, which involves the combination of two elements: thinking and producing. Apart from curiosity and experimenting, the single most important thing for her is the space for creativity, which implies a team effort. She also gave the audience successful examples and challenges she encountered in applying creativity to solve critical situations in large corporations, such as top banks and multinational pharmaceutical companies.


Avel Lenttan, CEO of Evolvea Switzerland and founder of Avel Lenttan Jewels

The next speaker was Avel Lenttan, CEO of Evolvea Switzerland and founder of Avel Lenttan Jewels. Avel explained the importance of connecting everything, from people to processes and innovative approaches to that. For her, creativity also lies within the language various specialists speak in and the meaning of words. She also explained how she manages to combine the technology and jewellery businesses in a creative way.

Amit Patel, founder and creative director at Experience Haus


As our final creativity expert, Amit Patel, founder and creative director at Experience Haus, joined the stage to share his experience. He emphasised that creativity involves not only team effort, but also empathy, understanding whom you are creating for. In his speech, he talked additionally about the constraints we might encounter along the process. Amit offered the audience to participate in an interactive exercise to encourage creativity, which was met with a lot of enthusiasm and was a great way to round-up experts talks.


Creativity can take many forms and can be challenging to measure, but all our experts shared excellent examples on real benefits of developing the skill for professionals in various industries including finance, high tech or law.


Angela Cordasco, London based partner at Loconte & Partners

For this event Leaders First partnered with top law & tax experts Loconte & Partners. Company's London-based partner Angela Cordasco shared their values and expertise with the audience after main talks. With offices in many Italian cities, New York and London, wealth management & asset protection specialists Loconte & Partners is a dynamic team of experts, with a special focus on cross-border private clients. To find out more about the firm and their areas of expertise - http://www.loconteandpartners.it/en.


Fabrizio Nicolosi, founder of Leaders First

After many inspiring talks and presentations, Fabrizio Nicolosi, founder of Leaders First, shared some insights and updates on the organisation development and future activities, including new Events, Retreats and online Members Platform with incorporated Academy.


The second part of the event, traditionally included an opportunity for guests to engage in a networking session accompanied by cocktails and canapés.


We thank all our speakers for sharing their thoughts and inspiring experiences, Loconte & Partners, as well as our guests and members for their active participation in talks, Q&A and networking.

We would like to mention our unique retreat, which we are hosting in October in Puglia - a perfect place to unwind, re-charge and create a space for new beginnings.


11-13 OCTOBER , Puglia (Italy) – Leadership Retreat. Download the brochure and reserve your space at the retreat - https://www.leadersfirst.org/events/leadership-retreat




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